ORCAS: Jackets "High-Tech"

"I read in The Weekly XL today 22.10.06 as an explanatory text about orcas hunt large mammals such as whales, and I scared shitless, speaking out, lol. Transcribe:

"Unlike most whales live in groups famliares which share the work during a hunt for large prey. This allows them to dare to whales, which relentlessly harassed to depletion. Part of the group of orcas hunting consistently biting fins mammal to open wounds through which the hunted animal is losing blood. When the colossal dam low pace, weakened by wounds and persecution, two orcas are introduced into the mouth and tongue to tear off the whale choking on his blood. "

The truth is that fear gives.

Greetings and take care at sea, hehe

Popularity: 35% [ ? ]

Quote Peter F.Drucker

The quality of a product or service is not what the supplier offers.
Do you get the receiver and what you pay for.
A product is not synonymous with quality because it is difficult to manufacture or because they cost too much money, as manufacturers typically believe. This is incompetence.
Buyers pay only for the part that is practical and gives them value. And that's just quality.

Peter F. Drucker

Be happy

Popularity: 14% [ ? ]

Repsol and Maslow II

In this post I talked about Maslow's pyramid and the announcement of Repsol, which ended with a name Frederick Herzberg

As his relationship with Maslow's pyramid is to say that through his theory improves the model of Maslow.

Herzberg states that there are basically two types of factors, hygiene factors and motivating factors, but unlike Maslow, Herzberg states that the hygiene factors by the fact that they are not going to generate satisfaction, ie it is assumed that they be.

For example when you go to class because you assume that there will be blackboard, chairs, tables, etc..

But if these factors are therefore not going to generate dissatisfaction.

And then there are the motivating factors that are going to meet the needs of people and they will generate satisfaction and motivation.

Be happy and nice weekend

Popularity: 20% [ ? ]

Repsol and Maslow

Surely you saw on TV the last spot of Repsol, the speaker of the pyramid of Maslow and needs. As well, if you're not familiar with the economic or business in its somewhat theoretical, as you might think, a nice ad but neither me or I will tell what comes of the Maslow pyramid , since neither Nosé that is, well, that I will esribir something today, but in a simplistic way, I said that if he ever wrote on economic issues would not be on the technical, but for humans, lol. So I hope you like it:
Note that he planned to have written before this, but the announcement was not on Youtube, so before writing a review I found and also the topic in the blog Markarina so it seems fair to mention, Because it is so I knew the video was already in Yutube.
The first thing is to put the video of the announcement of Repsol, not, The truth is that I was quite curious and beautiful when I first saw him and awakened in me many positive feelings, like Maslow's pyramid because I liked it when I studied and then as the first words I heard as it relates.
The truth is that an ad is not very technical, and it is not difficult to understand even the first time you hear talk about Maslow.

Abraham Maslow (April 1, 1908 - June 8, 1970) is an American psychologist who in 1943 sets out the theory of human needs Maslow pyramid :

Physiological needs such as:

• Good environmental working conditions (temperature, luminosity, working material)
• Hygiene / Cleaning job
• Wage

Security needs as:

• The temporary contract: Permanent or Temporary
• Threat of job

Need for social acceptance

• Optimal integration into the working group
• Position of responsibility
• Having an appreciation for some of the other

Self-esteem needs as:

• Relationship with peers, senior managers, etc.
• Having a domain of the work performed that allows you to have a
  control over that feeling that you need.
• Recognition of work

Needs of self as:

• Promotion prospects
• Assuming the position that meets your motivations.

So try the first humans to meet their physiological needs and from there attempt to cover the remaining levels. In my opinion the first levels can become covered, but the last level at first seems difficult that may come to be covered, since it seems you're always trying to improve what you have, is not it, making it difficult to know when you've reached your highest level of self-realization.
One conclusion can be drawn from this pyramid, is that for example the money alone is not worth it to retain and motivate people, but we must try to offer more, trying to cover as many needs as possible.
And as if to say negative things as well postivas and talking about the pyramid you can extend and expand, I think more or less may remain unclear to this which is the pyramid of Maslow, however, wanted to make the point more, but getting longer and very much so I will post tomorrow.
In advance I will just say a name, Frederick Herzberg

Be happy

Popularity: 100% [ ? ]

The success of a product IV

Well, of course, would be nice you to read the post in reverse, starting with the I,

Aquarius V3 launch

Launched in Spain and world premiere May 19, 2006 and re-articulate consumer sovereignty:

You promised me

The Aquarius V3 stems directly from the demand of the Spanish.

Performed numerous market research and testing of 60 flavors, and eventually the consumer chooses the Queue.

Launch a major campaign: Advertising, concerts, filming a video .....

We'll see when extended to the rest of the world because it appears to have been a success.

END I hope you have enjoyed, .

Source: Business address class, as I said in the first post of this series.

Be happy

Popularity: 21% [ ? ]

The success of a product III

2005 - New Campaign Aquarius: Don Justo

New campaign to renew the image of Aquarius through a very original spot.

Supports the ideas of the previous season in an indirect way and that at no time named the product, leaving only visually, the music also uses the previous spot what people immediately relate it, in addition to using expressions very similar. At FNAL, the message is the same:

Man does what he wants

Since the campaign launched new formats Aquarius, made further campaigns, etc..

Popularity: 15% [ ? ]

The success of a product II

Well, I was put every day a post but will, we will make it big, I'll put all in a row, I hope that even dedicate much time to read it,

Variables marketing mix or 4 P's (Price, Communication, Distribution, Product / Price, Promotion, Place, Product)

The variable product (Product) has gone analyzed in the previous post , so let the following variables.

Distribution (Place)

Distribution is one of the key aspects of a new product, and the variety of channels such products is very wide, but for a new product may involve some restriction or difficulty, which a priori Aquarius had an advantage over other products:

• Channel Power: Retailers can put multiple locks or reluctance to new products, but being a product of the Coca cola seems that barriers may be less than the time to publicize the new product.
• Vending machines: A lot of machines with only Coke product so that the introduction of a new product does not appear to be expensive m, simply dedicating a slot machine
• Restoration: A few places are those that do not have Coke as a major part of its bid, so a priori, a brand able to exert some influence, should not cost mcho introducing a new product.

Price (Price)

Curiously for a new product is priced higher than its competitors, which may seem inconvenient for a new product, it is clear that in light of the results is not here.

Communication

In previous campaigns Slogans have always been used to refer to the sport, the movement:

Aquarius, the Olympic momentum
With Aquarius nothing can stand

A comprehensive strategy for communication

Sponsorship of the Olympic Games in 92 (Olympic official drink)

Use of Aquarius by doctors. (Prescribers)

In the ad shown above (2004) uses a very aggressive slogan:

Is it the end of the era of marketing?

Is this the beginning of the era Aquarius?

Use of Music in the years 1969 - 1970:
Let's the sunshine (Symbols of peace, love ...)

Orientation

The guidance has been derived as above is clear guidance to the consumer:

Is it the end of the era of marketing?, Try to create a confusion between Marketing and Advertising:

After 1 year without TV advertising is consumed 38% more.

It is no coincidence, since that was because Coke in 2003 launched a similar drink: POWERADE by another big campaign, so as not to confuse the consumer is left to do TV ads of Aquarius, the same So Coke also is focused on market entry of new products such as Diet Coke with lemon.

Popularity: 24% [ ? ]