The success of a product I

Under this name I share the analysis we did in class Business Address of Aquarius.

Some will not be interested, maybe others do not know, but I want it known, so here goes. I think it may be interesting, since it is not very technical analysis or complicated.
Due to its length it will depart in several Post. Hope you like:

First there is the announcement from which depart: VISIONARY

Surely many will remember this ad, personally I find sublime, and some conclusions can be drawn are:

PHILOSOPHY

Clearly shows the consumer princpio Sovereignty, ie fully satisfy the consumer, the consumer "rules." That is true in phrases like:

The visionaries are always wrong

In the XXI century, Radio is heard more and more

Who could imagine that people are complicated send text messages instead of calling directly.

Sports drink, but now it takes around the world

Human beings are unpredictable

People do what he wants

TECHNICAL

The technique used seems clear, right?: Advertising campaign.

NEEDS and WANTS

The need exists: An isotonic product to recover the loss of salts produced by the practice of sports.

Sports drink

PRODUCT

The first is to indicate that it is a product of Coca cola.

The product is a physical good, a sports drink.
Why people choose Aquarius?, Because it brings more value than other products Neto.

Product Launch:

• Japan 1983
• Spain 1992 (Coinciding with Olmpiadas is no coincidence)

3 Flavors:

• 1992 - Traditional Aquarius
• 1997 - Aquarius orange flavor
• 2006 - Aquarius cola

Importantly, when you throw in 92 there were two other similar products on the market features:

• Gatorade
• Isostar

At 3 months, is leader in energy drinks with 60% market share.

He currently owns a 75% market share with more than 67 million sales.

Popularity: 21% [ ? ]