Find articles' May, 2007 "
may 24, 2007

Spot Renault Megane GT

Lately the blog posts are related to advertisements, and that is that as I have said many times,
there are many bad ads, but there are some that really stands out from the rest by their wits and quickly became a popular ad worldwide.

And that's what happened to the last spot of Renault Megane GT model and that following the departure of Fernando Alonso Mercedes Maclaren had to wring your head for spots where you no longer use his image, a characteristic feature in Renault ads until recently.

Spot is a completely new and different approach to time is often given to car ads, that "all tend to look alike" and really fun, with a catchy version of the famous song "Never ending story" (The Neverending Story) and the introduction of a character as Richard Clayderman , so if you have not had a chance to see not miss the occasion:

Be happy

Popularity: 5% [ ? ]

may 6, 2007

Quilmes Ads

Throughout history there have been numerous announcements that deserve to be considered good, and are remembered by people so endearing, and as an object not only advertising, but by their way of reaching people.
For in that seem to be specialists in Quilmes, whose ads are spectacular, especially those related to the selection of Argentina, and reach around the world, becoming works of art by the feelings aroused among the people, really does shame to see them, because they are spectacular.

Think you can not be represented in a commercial and a song the story of a selection?, Because our friends do not just Quilmes, but is one of the best ads I've ever seen, specifically made for the World Football 2002:

It is also quite well, the 2006 World Cup:

"La Tota and gave me my old life, and the witch girls love football gave me courage and selecting the heart."

And not to fill all of football ads because they do not football Quilmes live alone, I also recommend this other Spot: Blessed be but as a link, :-) .

Now finally, another great spot, which certainly deserves a chance to be seen, to me at least I really like, where you see the quality that advertising is not restricted Quilmes in Argentina football and selection, so here's "The Day Osvaldo"

Be happy

Popularity: 15% [ ? ]

may 1, 2007

I'm full of surprises .....

Some time ago I put a series of posts in which they analyzed the success of a product: Aquairus.
Among other things, parsing them one of the keys to his campaign was the principle of consumer sovereignty as direct with phrases like:

  • Human beings are unpredictable
  • People do what the win
  • Is it the end of the era of marketing?
  • Is this the beginning of the era Aquarius?
  • Aquairus V3: Born at the demand of consumers themselves: You promised me

Recently it has launched a new campaign of Aquarius, which again is followed with the same idea, continuing the message of previous campaigns, which is essential in that the importance lies with the consumer and as in previous ads, is clearly identified consumer sovereignty, and does not show the product almost to the end of the ad. It's a big announcement:

I think you see clearly what has been said, but a transcript of the ad enough to see clearly:

"I can observe everything carefully, you can study my habits, technically you could know which pages visited on the Internet, who receive e-mails, you could find the TV shows I usually see, what I buy with my credit card, the I hear music, books I read, with how smart you are, you can study my habits, you could make a thousand market research, yet would not know anything about me, I'm full of surprises. "

Perhaps, if something fails, it is the music of Raphael, :-) .

To better understand this, might help you review the previous post talked about Aquairus:

Be happy

Popularity: 15% [ ? ]

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