may 1, 2007

Some time ago I put a series of posts in which they analyzed the success of a product: Aquairus.
Among other things, parsing them one of the keys to his campaign was the principle of consumer sovereignty as direct with phrases like:

Human beings are unpredictable
People do what the win
Is it the end of the era of marketing?
Is this the beginning of the era Aquarius?
Aquairus V3: Born at the demand of consumers themselves: You promised me

Recently it has launched a new campaign of Aquarius, which again is followed with the same idea, continuing the message of previous campaigns, which is essential in that the importance lies with the consumer and as in previous ads, is clearly identified consumer sovereignty, and does not show the product almost to the end of the ad. It's a big announcement:

I think you see clearly what has been said, but a transcript of the ad enough to see clearly:

"I can observe everything carefully, you can study my habits, technically you could know which pages visited on the Internet, who receive e-mails, you could find the TV shows I usually see, what I buy with my credit card, the I hear music, books I read, with how smart you are, you can study my habits, you could make a thousand market research, yet would not know anything about me, I'm full of surprises. "

Perhaps, if something fails, it is the music of Raphael, .

To better understand this, might help you review the previous post talked about Aquairus:

Be happy

Popularity: 15% [ ? ]

5 Comments

Txus May 1, 2007 at 11:55
all the marketing you want, but the v3 is disgusting aquarius
Reuben May 1, 2007 at 12:01
Man, the campaign itself, does not refer exclusively to the Aquarius V3, but in general, but if it is true that where the original Aquarius this one.
Regards
Anuska May 1, 2007 at 14:22
The truth is that Aquarius has great ads, although I prefer the Coca-Cola ...
And I agree with Txus, the Aquarius V3 is the worst thing is pretty gross.
Miguel Daza May 2, 2007 at 12:22
The announcement is good, I like to follow this path. The truth is that neither had yet seen. The fact that Raphael put mola, is a good change, still the same song but with a Spanish singer, gives a different touch, and the surprise package is also great, I love the marketing campaign Aquarius is generally the best out there, not as others that are emetic. As to what that Coke is disgusting taste Aquarius, that is relative, people expect you to know a Coke, and that you can not wait, because Coke tastes like Coke and carries GAS, so it's a drink, not in but the V3 has no gas and therefore people are left mashed, but does not appreciate it's a sports fitness drink cola-flavored non-carbonated, flavor it has, is like drinking non-carbonated cola and of course is filthy, but know what you abide, to me that, yes I like, because I agree that no gas, and yet has that Aquarius, Greetings.
^ ^ CyN May 6, 2007 at 21:22
In general, the CocaCola Company campaigns are very good, but much. Whatever they say, the marketing rules, gives a very important dot product.
Aquarius on Coke taste ... I tried it on the beach when some boys came giving away very fresh, and well, was not coke or Aquarius ... the truth is that I preferred it to be more kind aquarius .. more watery .. and less coke.
Coke Zero for president!