November 29, 2007

Recently it has released a fact, which may never have noticed, and he personally called me tremendously attention.

This is the little-known cost of the home page button for Google :

"I'm Feeling Lucky" or "I'm feeling lucky"

And according to the American Public Media's Marketplace this button, it is Google, a cost of 110 million dollars per year, a negligible figure, more so when a button that although almost everyone knows of its existence, is only used for 1% of Google users. or what is the same, only 1% of Google searches are performed by that button.

Where does that cost?. Those millions of $ that Google stop sign coming from the actual operation of that button, because if you have not ever used, what does that button is that when doing a Google search if you press the button "I'm Feeling Lucky" takes you directly to the page that ranks first in the ranking on the search results on Google, which is no longer displayed conceptual advertising that appears in the results page using a search normal, and therefore the possibility of Google to get the advertising revenue.

So the question that can have one now, is: Why keep that button?. Certainly in the beginning, the cost of keeping might not be very high, but considering that in recent years Google has increased significantly its advertising revenue, it is increasingly more costly to keep that button, when it really does not provide an increase value for the company, tangibly speaking.

To me, the key for that button is there despite the cost that Google is to maintain it, is found in the subjective value and brand image that button brings, even that, a single button.

And is that the button has become a sort of icon of Google because it's there since the appearance of the browser back in 1998, and I, personally, I would rarely see the Google page without the button being the google page and is minimalist in itself. That nothing would happen, because users would notice, but would using the form, totally agree, but for me it would not be the original page of Google.

For if it is difficult to brand image, the harder it is to keep it, and because Google has done it , would be a shame to disappear.

We'll see if Google thinks the same, and continue to see that button much longer, or disappears some day soon, internet betting ................

Be happy

Via: Slashdot

Popularity: 5% [ ? ]

5 Comments

Blaxter November 29, 2007 at 17:24
The times I said, damn, that it is fixed to the first, I feel lucky!, I have given and then I have to give back and feeling stupid and then I give the third or fourth link is the xD I'm really interested. But if dusting could no longer make jokes like "thieves" or similar.
ps: I do not think you read slashdot
Ruben November 29, 2007 at 17:30
For a while I have it in my rss ...........
Miguel Daza November 29, 2007 at 20:01
Curious about the little button, from a business point of view can be maintained or removed, but rather remove, keep it maintains the image, but people adapt very well to changes, especially if they are so simple, so more little money for Google and thus spent on R & D and continues to benefit Internet users with its excellent free services. Greetings.
Martha November 30, 2007 at 14:28
I never stopped to think that something so simple could generate as much spending. In my case, I do not use, nor have I ever used that button, and I do not care whether or not the google website, but a lot of money, I would think twice.
Puto December 3, 2007 at 8:13
It is more expensive to button my fly haha
For neither had I stopped to read the button. Always give to enter.