New use Google Analytics, "Benchmarking"

The Google Analytics Blog report a new utility of Google Analytics, which you could grow into something useful to companies based much of their Internet activity.

This new utility, called "benchmarking" or "Comparison" in case you have Google Analytics in Spanish, allows you to compare the statistics of your company with the sector it belongs to the company in question. (Provided, of the other companies using Google analytics and also activate this feature)

To enable this feature, once inside your Google Analytics account in the "Users" tab, enable "Benchmarking (Beta)" or if you do it from the English version will be on the tab "Visitors," triggering "Benchmarking ".

Later, according to Google's own web analytics, enable benchmarking, Google Analytics will be shared "anonymously with Google and the benchmarking service" from the configuration page to share data.

What can you say about this new utility?, It is curious that, of course, and to some extent it may be useful, but I can not say much more, since I have not seen the reports offered, except the picture above, and I have no time to activate and check a little use, since they do not need it, but I think nothing more than a mere "toy" with which browse, but without giving a high level of importance to data that can facilitate because when each individual who chooses the category of the sector, the data could be easily alterable simply, someone mistakenly chosen sectors, likewise, that to show you the comparison, one must activate, and use Google analytics, so if a large section, only a few turns it on and use it, as it has not much value, so as curiosity may be fine, but for now, I do not think for a lot more.

If you want more information about this feature please visit the Support Center Google Analytics this section, where they explain more about the use of comparative

Be happy

Popularity: 19% [ ? ]