The most powerful brand of 2006

The world's most valuable brand, Coke is not, nor Microsoft, but it is:

And that's what emerges from "the BrandZ Top 100 Most Powerful Brands" ie, the ranking of most powerful brands in 2006 according to its value at $ prepared by Millward Brown Optimor in collaboration with The Financial Times.

According to the ranking, the Google brand has reached a value of $ 66,434 million in 2006, increasing its value by 77% over 2005, ahead of General Electric, Microsoft and Coca Cola are brands that follow.

The report also indicates that the key to the success of the brands in 2006 is in these 4 areas:

BRICs: Striking the Balance Between Global and local consistency sensitivity (Balance between action at the global and local)
Converging technologies (Convergence Technology)
Delivering on Corporate Social Responsibility (Corporate Social Responsibility and Corporate)
Fast food brands react to health conscious Consumers (Tendency to safe and healthy products for consumers)

Similarly, also refers to different rankings more specific, for example:

10 brands of the day: Google, Apple, Louis Vuitton, Starbucks ........
10 brands UK: Vodafone, HSBC, Tesco, Marks & Spencer .........
Europe excluding UK 10 brands: Nokia, BMW, Louis Vuitton, SAP, Mercedes, Porsche .........
North America 10 brands: Google, General Electric, Mircosoft, Coca cola ......

Also interesting is the ranking of brands by product type: Sportswear, Drinks, Cars, Coffee, Fast Food, Financial Institutions, Mobile / Wireless, etc

So if you're interested, I invite you to take a look at the ranking because it is extremely interesting:

Regards

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