Google ad deal - Yahoo!

When it seemed that after the rejection of the bid from Microsoft to Yahoo! things could return to a normal situation, a new movement has convulsed again this tranquility, and is that Yahoo appears to be a very tempting candy.

Although this time it is not Microsoft, who have already had enough, But we are talking about another online giant: Google .

And is that Google has reached an advertising agreement with Yahoo! for Google to sell advertising on Yahoo! searches by placing Adsense on those searches.

This agreement, Yahoo! will allow an opportunity to generate annual sales of up to $ 800 million, has an initial duration of 4 years renewable every 3 years, and show only the results advertising Google on searches for Yahoo! in the U.S. and in Canada.

But what really is this agreement?, Because without going deeply into details, is many things, and some not so good.

1. I hope that Yahoo! have very clear they want to pursue the strategy, because although it appears that the agreement is not very axfisiante, Yahoo! and leaves some leeway when it comes to when and how much advertising display, virtually cedes to Google your piece of the pie on advertising online, because how you manage to advertising with Yahoo!, being able to do with Google?. Nosé why, but I feel that these have been able to Yahoo! over their hatred of Microsoft (even when properly assess the takeover bid), that the benefits of the agreement.
2. Of course, Google is the ultimate beneficiary of this agreement, because as Peter Grifin say in Family Guy, this according to Microsoft is like a "Zas!, Across the mouth"
3. If the Microsoft takeover of Yahoo, many said that in the online advertising pie and only have two competitors, Google and "Microhoo" (to give a name to the resulting company), this movement is Not an almost monopolistic online advertising market?, Microsoft thinks so, and therefore has already complained . Curious that the "king" of monopoly monopoly complain, hehe.

But like Google are not stupid, and know the punch that they have, then have rushed to defend the agreement , noting among other things, that the agreement:

• This is not a merger. But only seeks to facilitate access your Yahoo! advertising technology through AdSense.
• It does not eliminate a competitor. This means that Yahoo! will continue to participate in the online advertising business, and that despite the agreement, yahoo! You can use Google's technology as you want, whether much or little.
• Yahoo! does not prevent to reach similar agreements with other companies
• Does not increase the share of Google's search
• Will not increase by Google, the price to advertisers, although this is less clear

Thus, we see that the future offers us on the status of online advertising following the agreement and the trio of companies Google-Yahoo!-Microsoft.

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Yahoo! rejects Microsoft's bid definitely

Although he has spent time in the news, I think it should finish what you start, and since at the time spoke of the bid that Microsoft had made ​​to Yahoo! think it's necessary to comment on the news although they have already happened makes a time.

What happened after Microsoft Microsoft launched the takeover was that Yahoo! rejected . Although it did not stop there, far from being intimidated and Microsoft, launched a new offensive in which he implied that if they failed to prosper friendly negotiations employ other strategies less ethical, and by the time that was that.

And finally the end came, as after a meeting between Jerry Yang and David Filo (Co-founder of Yahoo! and CEO'S of it) with Steve Ballmer (President and CEO of Microsoft) and Kevin Johnson (vice president of Worldwide Sales Marketing and Services Microsoft), in which Microsoft has increased its initial offer to $ 33 per share. Although the minimum amount required by Yahoo! was $ 37 per share, so it was impossible to reach agreement, and Microsoft has finally given up and done with Yahoo! rejected by the OPA conducted .

But while Microsoft takeover - Yahoo! seems to have ended, a new movement has given new prominence in the market at Yahoo!, and indirectly, probably is causing a headache for Microsoft, but we will discuss in another post. ah, well, I have not said, who has been the cause of such a movement? indeed: Google

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Microsoft Responds to "No" for his takeover of Yahoo!

Rapid development of events since Microsoft announced the launch of a takeover bid for Yahoo and Yahoo reject this first offer , as Microsoft has been quick to answer , as you pointed Augustine in this comment .

And it seems that Microsoft far from being intimidated in their purpose, seems to take a more aggressive, but prudent, implying that not so easily cease its efforts to acquire Yahoo!, and
reserves the right to take all necessary measures to ensure that Yahoo! shareholders have the opportunity to evaluate the proposal, suggesting that managers are putting their own Yahoo! benefits to the overall interest of its shareholders, stating as unfortunate, that Yahoo! has rejected his offer, because they believe that the combined company would be the best option for both parties.

So this has become pints of a hostile takeover, if circumstances do not change, as Microsoft seems to have the strength to fight for their purpose, which can be effective when achieving his goal, but perhaps not in For actions that can be done to get it, which may not be very ethical, and we'd be talking about some measure of pressure to the board of Yahoo! ......

Subsequently, the statement is again centered on defending any new settings that Microsoft said would provide the combined company, and that the union would offer an increasingly exciting set of solutions for consumers, while publishers and advertisers to reach be better able to compete better in the online services market.

Similarly emphasize, that this combination will create a more effective company that provides greater value and service to their customers and creating a more competitive market, because this union would result in a strong number two competitor in the market of search engines and online advertising.

Or what is the same: The ability to compete with Google .

Gathering:

• Microsoft launches a takeover bid against Yahoo
• Yahoo! rejects the first offer
• Microsoft does not throw in the towel

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And Yahoo said no. For now ........

A few days ago, I commented on the takeover bid by Microsoft to Yahoo! , it appears that Microsoft has lost the first assault, since Yahoo! said no .

Among the reasons given by Yahoo! are that the offer of $ 31 per share is insufficient to cover the interests of its shareholders, as the article says, Microsoft may actually increase the price offered per share up to $ 40 approximately, and this first not, it may be a measure to pressure and try to increase that price.

Although personally, seeing the evolution of the shares of Yahoo! are not to rave about, but thanks to the announcement of the takeover bid as is customary in such cases have increased slightly.

Yahoo! also says that the offer of $ 31 per share takeover bid undervalues ​​the overall value of the company, its approximately 500 million users worldwide and investments made ​​to build a robust online advertising platform, just as not take into account the growth prospects of companies in which Yahoo! has a high percentage of participation.

So again, it appears that the ball goes to the roof from Microsoft that will act on the matter, but most likely, is that if you want the takeover to succeed, you must increase the price offered per share.

Would be right Dorian in a comment he left on the blog , and the next move is a ¿Yahoo! Partnership with Google ?.

Time will tell ............... (Views Here )

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Microsoft launches a takeover bid against Yahoo

The news is not new, in fact, already there were rumors a few years ago, but this time it has been confirmed:

Microsoft has launched a takeover of Yahoo! by the company of Bill Gates offers a $ 31 a share for Yahoo! , which involves an expenditure of approximately eye to the figure: 44,600 million ($ 44.6 billion) (More € 30,000 million) in cash or in shares of the company.

Why has not. Well maybe because Yahoo! despite being one of the biggest on the Internet, far from Microsoft and Google, though, is going through a bad time, as their actions when they launched the takeover bid was not going through its best experiencing a sharp drop .

In fact, the price of $ 31 per share accounted for approximately 60% of its stock price the day before the takeover.

To this we must add the imminent decision by Yahoo! to discard about 20% of its workforce, which amounts to more than 2,000 employees worldwide, so that by the takeover bid, Microsoft also help alleviate this crisis, as Microsoft intended to include employees of both companies, especially encouraging the retention of Yahoo! engineers and managers.

The reason of this operation?, Well according to Microsoft is creating a company globally competitive and higher value for shareholders, among other things, but make no mistake, the rationale for a transaction of this magnitude is: Google .

And this union is that, if now might be said that the online advertising industry and is monopolized by the search engines Google, with this acquisition, we might be talking about a duopoly, in which Microsoft would seek to gain ground on Google.

Here you can get more information. and the letter that Steve Ballmer sent to Yahoo's Board of Directors.

There will be attentive to the evolution of this great operation, and certainly it will not be at all easy to Microsoft, no longer in that they can perform or not to buy Yahoo!, but in the integration of both companies and the ability to keep users of Yahoo!, because do not forget that Microsoft and Yahoo! share many identical or similar services (mail, browser, etc.), or that Yahoo! has other great services such as Flickr, where users do not share the same idea of ​​relying on Microsoft ......, , So the first step has been taken, we will see how this evolves, because surely the reactions to all this and more, will soon arrive.

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Photo courtesy of Miguel Daza taken from Herald Aragon.

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One of the world's most expensive buttons

Recently it has released a fact, which may never have noticed, and he personally called me tremendously attention.

This is the little-known cost of the home page button for Google :

"I'm Feeling Lucky" or "I'm feeling lucky"

And according to the American Public Media's Marketplace this button, it is Google, a cost of 110 million dollars per year, a negligible figure, more so when a button that although almost everyone knows of its existence, is only used for 1% of Google users. or what is the same, only 1% of Google searches are performed by that button.

Where does that cost?. Those millions of $ that Google stop sign coming from the actual operation of that button, because if you have not ever used, what does that button is that when doing a Google search if you press the button "I'm Feeling Lucky" takes you directly to the page that ranks first in the ranking on the search results on Google, which is no longer displayed conceptual advertising that appears in the results page using a search normal, and therefore the possibility of Google to get the advertising revenue.

So the question that can have one now, is: Why keep that button?. Certainly in the beginning, the cost of keeping might not be very high, but considering that in recent years Google has increased significantly its advertising revenue, it is increasingly more costly to keep that button, when it really does not provide an increase value for the company, tangibly speaking.

To me, the key for that button is there despite the cost that Google is to maintain it, is found in the subjective value and brand image that button brings, even that, a single button.

And is that the button has become a sort of icon of Google because it's there since the appearance of the browser back in 1998, and I, personally, I would rarely see the Google page without the button being the google page and is minimalist in itself. That nothing would happen, because users would notice, but would using the form, totally agree, but for me it would not be the original page of Google.

For if it is difficult to brand image, the harder it is to keep it, and because Google has done it , would be a shame to disappear.

We'll see if Google thinks the same, and continue to see that button much longer, or disappears some day soon, internet betting ................

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Via: Slashdot

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Google leaves cuts and brings a new company

Now we are in times of Sale, it seems that Google has not wanted to waste no time and added another company to his "collection", and is to be considered the most powerful brand of 2006 should not be by chance.

In this case it is the telecommunications company GrandCentral which according to Google blog among its services are the ability to forward calls from a landline to a mobile joint in one of several numbers, voice mail management, etc., so to see that Google hopes to use this company.

And though the news that Google buys a company is not new and is becoming increasingly common, it would still be troubling, because this type of growth to hit book, it should not go unnoticed, and seems that their "do not be evil" whenever that may be more challenged because of the level of power that is catching Google.

A brief review of the most "known" that Google has bought recently. (Via Digital Abbey , you can see the full list here)

• Picasa: Software to edit, store and display images
• YouTube: Online Video Service: 1650 million
• FeedBurner: RSS feed management: $ 100 million
• DoubleClick: Online Advertising: 3100 million
• Panoramio: geolocation service, allows you to integrate photos in Google Earth and Google Maps: $ 6 million

Besides many others have not named, and are available on the link above.

Surely the list is growing ..........

Regards

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