The key reserves

Long ago I wanted to have written about, which in my opinion, has been one of the top spot in 2007, of course I had to wait until almost end of the year to enjoy it, is that as is tradition, meant the expected announcement and Freixenet Christmas.

Although this year brought a novelty, and it has not been announced for the classic "Bubbles Freixenet" why so many famous / as have passed since it began airing in 1977. Examples are these:

Liza Minelli (1977), Gene Kelly (1981), Paul Newman (1989), Sharon Stone and Antonio Banderas (1992), Pierce Brosnan (1994), and a large number of familiar faces of our country, as Paz Vega, Pilar Lopez de Ayala, Penelope Cruz, Ainhoa ​​Arteta, Alejandro Sanz, Gabino Diego, etc, etc.

But all that went down in history, is that in 2007 the announcement of Freixenet has shifted its strategy completely radical, with the creation of a great short film directed by Martin Scorsese , which also makes a special tribute the master, Alfred Hitchcock .

The short, lasting approximately 9 minutes, and versions 20 "television, introducing the viewer into the story and was linked to the Website for full viewing, is entitled

The storyline begins when Scorsese is an unpublished script of Hitchcock and decides to shoot it in the context of large and mythical scenes from Hitchcock films making constant references to them. As a man reads the short to Scorsese

Interprets his vision, 3 ½ pages of a script, designed to lead Hitchcock, and do not know how is the rest of the script.

And, as Scorsese says:

One thing is to keep a film made, and another to keep a movie not filmed

Among the great Hitchcock films, fit references to the arguments of "The Man Who Knew Too Much" or "With the North by Northwest," from which is taken from the soundtrack that plays during the spot.

For example, one of the most famous sequences in Hitchcock's filmography is taking place in "The Man Who Knew Too Much" during a concert at the Royal Albert Hall (London) in which a man is killed, this being the Home staging is developed in which the spot, not to mention many other references that are sure to enjoy the most movie buffs and fans of Hitchcock's work, as the end of the spot, with a clear reference to "The Birds" that is sure to many do recognize, by popularity:

If you want to see, not all, do almost all references to the spot Hitchcock's films, with comparative images between the spot and the original scenes from the movies, and a brief explanation of why and the movie is, I recommend visit this blog post: Seventh Heaven , because it's the best I've seen.

You can see the spot on the official website . But you better watch it here, is not it, :

In my opinion, no doubt, this shift in advertising strategy after so long with the "bubble" is risky, because although there is no doubt the quality of the short, and have a figure class as Scorsese, such a sudden change in the way of doing advertising, media and above all, can be dangerous, however good the ad.

Personally, of course I prefer the bubbles, I've always hated, but the point is not that I think best, but if you really, this radical change, at least this year, has helped the objectives had marked the realization of the spot, and has really come to the public it was going, because the bubbles, which more and some less, everyone knew them, but although the visibility of the ad - short of Scorsese has been demonstrated without doubt:

• Do I really have seen many people?, If not entirely forget that only have seen online and in cinemas (But I'm wrong), not on television.
• Moviegoers will surely enjoyed it, but what everyone really associate the similarity with Hitchcock and understand the argument?, For the scene of the birds is undoubtedly clear, but what about the rest?, Would not be unreasonable, think that many people saw it, and after seeing it said, "For better," however known to be Mr. Scorsese.

Of course, statistics and data, only known in Freixenet, and though the ad has been brilliant, only they will know if it was worth, I guess this will be discussed later this year with the new ad, if you break radically with the strategy this year, or have some continuity (fundamental aspect of an advertising campaign), but hey, the economic and noneconomic change strategy and the realization of this spot, and its success or failure it tested responsible.

I'll stick with the ad is visually flawless and have a chance to see a little story at the hands of a master, paying homage to another master, .

Be happy.

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