The key reserves

Long ago I wanted to have written about, which in my opinion, has been one of the top spot in 2007, of course I had to wait until almost end of the year to enjoy it, is that as is tradition, meant the expected announcement and Freixenet Christmas.

Although this year brought a novelty, and it has not been announced for the classic "Bubbles Freixenet" why so many famous / as have passed since it began airing in 1977. Examples are these:

Liza Minelli (1977), Gene Kelly (1981), Paul Newman (1989), Sharon Stone and Antonio Banderas (1992), Pierce Brosnan (1994), and a large number of familiar faces of our country, as Paz Vega, Pilar Lopez de Ayala, Penelope Cruz, Ainhoa ​​Arteta, Alejandro Sanz, Gabino Diego, etc, etc.

But all that went down in history, is that in 2007 the announcement of Freixenet has shifted its strategy completely radical, with the creation of a great short film directed by Martin Scorsese , which also makes a special tribute the master, Alfred Hitchcock .

The short, lasting approximately 9 minutes, and versions 20 "television, introducing the viewer into the story and was linked to the Website for full viewing, is entitled

The storyline begins when Scorsese is an unpublished script of Hitchcock and decides to shoot it in the context of large and mythical scenes from Hitchcock films making constant references to them. As a man reads the short to Scorsese

Interprets his vision, 3 ½ pages of a script, designed to lead Hitchcock, and do not know how is the rest of the script.

And, as Scorsese says:

One thing is to keep a film made, and another to keep a movie not filmed

Among the great Hitchcock films, fit references to the arguments of "The Man Who Knew Too Much" or "With the North by Northwest," from which is taken from the soundtrack that plays during the spot.

For example, one of the most famous sequences in Hitchcock's filmography is taking place in "The Man Who Knew Too Much" during a concert at the Royal Albert Hall (London) in which a man is killed, this being the Home staging is developed in which the spot, not to mention many other references that are sure to enjoy the most movie buffs and fans of Hitchcock's work, as the end of the spot, with a clear reference to "The Birds" that is sure to many do recognize, by popularity:

If you want to see, not all, do almost all references to the spot Hitchcock's films, with comparative images between the spot and the original scenes from the movies, and a brief explanation of why and the movie is, I recommend visit this blog post: Seventh Heaven , because it's the best I've seen.

You can see the spot on the official website . But you better watch it here, is not it, :

In my opinion, no doubt, this shift in advertising strategy after so long with the "bubble" is risky, because although there is no doubt the quality of the short, and have a figure class as Scorsese, such a sudden change in the way of doing advertising, media and above all, can be dangerous, however good the ad.

Personally, of course I prefer the bubbles, I've always hated, but the point is not that I think best, but if you really, this radical change, at least this year, has helped the objectives had marked the realization of the spot, and has really come to the public it was going, because the bubbles, which more and some less, everyone knew them, but although the visibility of the ad - short of Scorsese has been demonstrated without doubt:

• Do I really have seen many people?, If not entirely forget that only have seen online and in cinemas (But I'm wrong), not on television.
• Moviegoers will surely enjoyed it, but what everyone really associate the similarity with Hitchcock and understand the argument?, For the scene of the birds is undoubtedly clear, but what about the rest?, Would not be unreasonable, think that many people saw it, and after seeing it said, "For better," however known to be Mr. Scorsese.

Of course, statistics and data, only known in Freixenet, and though the ad has been brilliant, only they will know if it was worth, I guess this will be discussed later this year with the new ad, if you break radically with the strategy this year, or have some continuity (fundamental aspect of an advertising campaign), but hey, the economic and noneconomic change strategy and the realization of this spot, and its success or failure it tested responsible.

I'll stick with the ad is visually flawless and have a chance to see a little story at the hands of a master, paying homage to another master, .

Be happy.

Popularity: 7% [ ? ]

The announcement most expensive in history

Via Markarina I learn that Guinness , the well-known beer brand has launched the most expensive ad history, woow.

Under the heading of Tipping Point, the spot takes place in the continued decline of traditional dominoes, only this time there are only dominoes, but for the filming of this announcement, are also involved, eye to the data:

• 6,000 dominoes
• 10,000 books
• 400 tractor wheels
• 75 mirrors
• 50 refrigerators
• 45 cabinets
• 6 cars
• Participation of more than 1,000 people

The production of this ad, shot in Argentina, has cost approximately 15 million euros and was directed by Nicolai Fuglsig, also known for having produced the famous spot for Sony Bravia "Balls" in which more than 250,000 balls Jumping rolling down the slopes of San Francisco

So if you have not yet been able to enjoy it, now you can see this expensive spot which I personally liked a lot. What about you?, :

Popularity: 7% [ ? ]

New Sony Bravia Spot

Well, as lately I have been for the ads, I am going to put another .

Some time ago I put already in this post I put the second announcement of Sony Bravia became so famous with explosions of paint across a building (you've seen But I recommend you do), just as he did reference to the spot before that it was also spectacular with over 250,000 bouncy balls rolling colored by the famous hills of San Francisco that is simply great and I recommend him again but you did.

Well, recently, we can enjoy another great advert for Sony Bravia, which I will not say anything to not reveal anything, but just as cool as the previous and with a "chemistry" like, so no more, enjoy it:

Do you like it?, I hope so finally here you have a compilation of all ads Sony Bravia appointed:

• The spot of the ball
• The spot of paint
• The spot of clay

Be happy

Popularity: 24% [ ? ]

Ad Citroen C1

If leis usually the blog, you know that is not the first time I like to advertise from time to time, and recently via markarina seen a Citroen C1 announcement that I really found very funny and interesting and I have not seen in television, so no more:

Do not you remember this ?

Be happy

Popularity: 20% [ ? ]

Spot Renault Megane GT

Lately the blog posts are related to advertisements, and that is that as I have said many times,
there are many bad ads, but there are some that really stands out from the rest by their wits and quickly became a popular ad worldwide.

And that's what happened to the last spot of Renault Megane GT model and that following the departure of Fernando Alonso Mercedes Maclaren had to wring your head for spots where you no longer use his image, a characteristic feature in Renault ads until recently.

Spot is a completely new and different approach to time is often given to car ads, that "all tend to look alike" and really fun, with a catchy version of the famous song "Never ending story" (The Neverending Story) and the introduction of a character as Richard Clayderman , so if you have not had a chance to see not miss the occasion:

Be happy

Popularity: 5% [ ? ]

Quilmes Ads

Throughout history there have been numerous announcements that deserve to be considered good, and are remembered by people so endearing, and as an object not only advertising, but by their way of reaching people.
For in that seem to be specialists in Quilmes, whose ads are spectacular, especially those related to the selection of Argentina, and reach around the world, becoming works of art by the feelings aroused among the people, really does shame to see them, because they are spectacular.

Think you can not be represented in a commercial and a song the story of a selection?, Because our friends do not just Quilmes, but is one of the best ads I've ever seen, specifically made for the World Football 2002:

It is also quite well, the 2006 World Cup:

"La Tota and gave me my old life, and the witch girls love football gave me courage and selecting the heart."

And not to fill all of football ads because they do not football Quilmes live alone, I also recommend this other Spot: Blessed be but as a link, .

Now finally, another great spot, which certainly deserves a chance to be seen, to me at least I really like, where you see the quality that advertising is not restricted Quilmes in Argentina football and selection, so here's "The Day Osvaldo"

Be happy

Popularity: 15% [ ? ]

I'm full of surprises .....

Some time ago I put a series of posts in which they analyzed the success of a product: Aquairus.
Among other things, parsing them one of the keys to his campaign was the principle of consumer sovereignty as direct with phrases like:

• Human beings are unpredictable
• People do what the win
• Is it the end of the era of marketing?
• Is this the beginning of the era Aquarius?
• Aquairus V3: Born at the demand of consumers themselves: You promised me

Recently it has launched a new campaign of Aquarius, which again is followed with the same idea, continuing the message of previous campaigns, which is essential in that the importance lies with the consumer and as in previous ads, is clearly identified consumer sovereignty, and does not show the product almost to the end of the ad. It's a big announcement:

I think you see clearly what has been said, but a transcript of the ad enough to see clearly:

"I can observe everything carefully, you can study my habits, technically you could know which pages visited on the Internet, who receive e-mails, you could find the TV shows I usually see, what I buy with my credit card, the I hear music, books I read, with how smart you are, you can study my habits, you could make a thousand market research, yet would not know anything about me, I'm full of surprises. "

Perhaps, if something fails, it is the music of Raphael, .

To better understand this, might help you review the previous post talked about Aquairus:

• The success of a product I
• The success of a product II
• The success of a product III
• The success of a product IV

Be happy

Popularity: 15% [ ? ]