I'm full of surprises .....

Some time ago I put a series of posts in which they analyzed the success of a product: Aquairus.
Among other things, parsing them one of the keys to his campaign was the principle of consumer sovereignty as direct with phrases like:

Human beings are unpredictable
People do what the win
Is it the end of the era of marketing?
Is this the beginning of the era Aquarius?
Aquairus V3: Born at the demand of consumers themselves: You promised me

Recently it has launched a new campaign of Aquarius, which again is followed with the same idea, continuing the message of previous campaigns, which is essential in that the importance lies with the consumer and as in previous ads, is clearly identified consumer sovereignty, and does not show the product almost to the end of the ad. It's a big announcement:

I think you see clearly what has been said, but a transcript of the ad enough to see clearly:

"I can observe everything carefully, you can study my habits, technically you could know which pages visited on the Internet, who receive e-mails, you could find the TV shows I usually see, what I buy with my credit card, the I hear music, books I read, with how smart you are, you can study my habits, you could make a thousand market research, yet would not know anything about me, I'm full of surprises. "

Perhaps, if something fails, it is the music of Raphael, .